Helping trade associations and membership organisations get the data and evidence they need at a price they can afford.

In an increasingly data-driven world, regardless of the moral strength or the weight of public support behind a campaign, it’s good quality evidence, data and insight, rather than anecdote and intuition, which truly makes the difference.

Pragmatix Advisory’s Association research partnership service offers a research resource you can call on as much or as little as you need. It gives your association access to specialist research capabilities and expertise at a reasonable price, without the cost or commitment of a staff post.

We offer a range of options so that you can build a bespoke service that matches your association’s needs:

Policy support and industry insight

• A quarterly tracker survey, using a standardised set of questions to gain an immediate snapshot of the market, revealing trends as they emerge over time

• A regular market insight report, combining published data sources and original research to provide an authoritative view of the state of the sector

• An economic analysis of the value of the sector to the economy, to set the benchmark and act as a reference point

• In-depth reports, providing new insight and analysis on a specific topic drawing on detailed original research

Marketing support and analysis

• Annual membership survey, the essential tool to understand how well you are serving your members and what they will need from the association in the future

• Targeted member consultations, through surveys, interviews or focus groups

• An external perception audit, providing an unbiased analysis of how the association is viewed by members, stakeholders, policymakers and the media

Our experience and familiarity with research methods and data sources means that we can undertake research exercises more efficiently than non-specialists, so making our service a better use of time and resources, freeing up staff currently engaged on this work to concentrate on their main areas of expertise.

We pride ourselves on taking a fresh and practical approach to help our clients find lasting solutions to challenging situations and new opportunities in unexpected places.  We are thorough, objective and authoritative. Our findings are presented creatively to bring clarity to complex ideas and data, and our reports are concise and accessible.